Just like a football team with players, coaches and a manager, you have several components in an online marketing system that can work well together attracting and converting prospects into sales. When all the components are working well together, then you have a great online marketing system attracting prospects and converting them to customers and raving fans. Here’s how…
I’m not any great football fan but can’t help but be impressed with England and Denmark’s performance during the Euro’s.
Denmark might have been forgiven if they crashed out after witnessing their teammate collapse and nearly die on the pitch during their first game.
But they’ve stormed through to the semi’s to meet England.
England have taken on the persona of confident masters in the game through their journey so far.
The England team look so confident as they command the game.
Each player working well within their team, being allowed to excel at what they individually do best, yet still working well within the team, like a well-oiled machine that’s working really well.
The defence and midfield players passing the ball between themselves, keeping the opposing team at bay, looking for opportunities and gaps to send the ball forward for their attackers to set up plays where the strikers can just tip the ball into the goal.
Online Marketing Systems
It reminds me of how an online marketing system works.
Just like a team with players, coaches and a manager, you have several components in an online marketing system that can work well together attracting and converting prospects into sales.
Even if you have the best individuals (web/email/social platforms) on the market doesn’t guarantee you good results.
The Manager with the Vision
Each component can be good in themselves, but without a good manager (you, the leader) to oversee and make sure every part is working towards the same vision, the results can be random, hit and miss or just disastrous.
If the manager has the vision, then the coach helps put the vision into practice, gives the team the knowledge they need (and practice) so the team can implement the vision.
They feedback to the coach and manager who tweak and adjust to perfect and improve.
When a team works well together it’s because they have a good manager who is able to share the vision and a coach who gives them the tools and practice to implement the vision. towards their common end goal.
The Vision For your Marketing
Just like in your marketing, all components have a purpose in the flow of turning people who might be customers to raving fans and customers.
Your online marketing team is your sales pages/conversations, website, blog, lead magnet, email, and social media.
Just like a football team, you can’t just have one (or two) great player(s) and expect consistent wins.
Having strong strikers but rubbish mid-fielders and defence is like being (or having a sales team who are) great at having sales conversations and converting.
But if you have a rubbish website, no lead magnet to get people on to your list or not sending any emails to your list and having a deathly quiet social media presence, then the strikers will never get an opportunity to have any sales conversations with prospects to convert them.
On the field the defence and mid-fielders switch the ball between each other, it’s like a conversation you might have on social media.
They’re keeping control of the conversation (ball), no-one team player is hogging the ball/conversation.
That’s like your social posts and comments on other people’s posts sparking conversations, participating in two-way conversations, demonstrating your expertise and building rapport.
Then a mid-fielder sees an opportunity and powers the ball to one of the forwards to have a go at setting up a goal.
That’s like someone who’s been watching or connecting with you on social who are now interested.
They take a deeper look at your stuff, they visit your website and they sign up to your lead magnet.
Just like the forwards pass the ball around, still involving the mid-fielders, your follow up email sequence is continuing the conversation, nurturing the relationship.
The strikers and forwards are setting up a play to go for a goal, just as your email sequence should be setting up a sale.
The ball may be batted about between the opposition and picked up again – a bit like handling objections.
Sometimes, the objections aren’t overcome so the play continues, you continue to send interesting, nurturing emails.
Other times, the striker hits the ball just right and a goal is scored – in our marketing analogy, the subscriber has heard the right message, their objections are overcome, and they’re convinced that your solution is right for them and they buy – GOAL!
Only the goal here is a win for both parties – a sale for us and a solution for the customer.
When all the components are working well together, then you have a great online marketing system attracting prospects and converting them to customers and raving fans.
England v/s Denmark
So, back to the Euros. Who do I want to win?
In our house we are torn.
Of course, we want England to win.
But I’m half Danish and since a lot of the Danish players also play for my husband’s favourite team Brentford, Denmark can win too.
May the best team win.
PS if you’re reading this and thinking you need someone like me to get your online marketing working better, then set up an Are We Right For Each Other Call.