Creating and publishing content for all your marketing channels can be exhausting, but did you know you can repurpose one article for all your social media, blog and newsletter which will save a huge amount of time.
I was at my local Tesco picking up a few items for dinner that evening.
My local Tesco has a bank of self-service tills which I’ve been using for speed.
But the queue for self-service was snaking down the aisle.
There’s about another 10 tills that are not self-service but, on this occasion, only 1 was open, and that had another huge queue spiralling down the aisles.
Why didn’t they open the other check-out tills?
That’s like posting on just one channel when you have access to a bunch of others.
Maybe you post an interesting piece on social media but ignore the audiences you have who read your blogs and email list who would also find that piece interesting.
I think it’s a shame that not all your audience get to see all your content.
That’s what happened to me when in February I set myself a challenge to email daily.
The content was good, and I was getting great feedback.
But I didn’t have time to prepare and share the content on my other channels, like my social media channels and blog.
And that seemed a waste.
That’s when I had a ‘doh’ moment and thought why don’t I set up my own content engine like I did for my client.
Which is what I did.
And now I’ve made it available through my Content Engine Masterclass.
The masterclass is available now, on demand.
Go check it out.
The benefits of creating and publishing content for all your marketing channels from just one piece of content has huge time-saving benefits. Especially if you combine it with a Content Engine.