Learning how to build a website

Learning how to build a website

Learning how to build a website is a bit like learning how to tap dance. It’s a skill that has to be learnt. This story illustrates how having a guide to show you how can shortcut the learning curve and avoid overwhelm and frustration.

How to sell more from your website

How to sell more from your website

If you’re looking for how to sell more from your website, then take a lesson from off-line selling. This article demonstrates how you might be inadvertently turning away sales and what to do instead.

Pricing Value Strategies

Pricing Value Strategies

Pricing and value can be a tricky minefield. What is perceived as valuable for one person can have little or no value for another. This story illustrates the different perceptions of value from totally different perspectives and lessons we can learn about pricing and value.