Blog

Learning how to build a website

Learning how to build a website

Learning how to build a website is a bit like learning how to tap dance. It’s a skill that has to be learnt. This story illustrates how having a guide to show you how can shortcut the learning curve and avoid overwhelm and frustration.

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Pricing Value Strategies

Pricing Value Strategies

Pricing and value can be a tricky minefield. What is perceived as valuable for one person can have little or no value for another. This story illustrates the different perceptions of value from totally different perspectives and lessons we can learn about pricing and value.

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The path to funnel sales

The path to funnel sales

Funnel sales sounds very masculine and domineering, like you’re forcing people to do something without their control or consent. But what if you reframe it as a path that people take that leads to you. At any time, they can stop, turn back or take a turning to another path or continue on their journey to be led to working with you.

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What to do When Overwhelmed

What to do When Overwhelmed

What to do when overwhelmed, whether it’s choices and decisions to make in your business, sorting through a huge to-do list, or what to start on first, Vee talks about some recommendations how to move out of overwhelm and into focused action.

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My daily email experiment

My daily email experiment

Earlier this year, I decided to step my email to daily in an experiment to prove (or disprove) whether daily emails work. In the past I’ve done monthly and weekly and something in between. Here’s what happened when I did my daily email experiment. Since February, I...

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The Content Creation Club

The Content Creation Club

As a founder member you have influence to shape the Content Creation Club to really meet your needs so that your content will boost your online presence, authority, enquiries, and sales as well as be the inspiration for future members.

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Is SEO Worth The Investment

Is SEO Worth The Investment

Is SEO Worth the Investment Getting visitors to your website is essential. Turning those visitors into prospective customers is crucial for your business. SEO might be part of your marketing strategy, and here’s how you can make sure your SEO investment is worth it....

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10 Steps to a Website Looking Good on Mobile

10 Steps to a Website Looking Good on Mobile

10 Steps to a Website Looking Good on Mobile With more than 3 billion mobile users in the world it makes sense to make sure your website delivers a dreamy experience on mobile. Here’s 10 simple steps that turn a rubbish mobile experience into a dreamy experience so...

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Website Design Trends 2021

Website Design Trends 2021

What are website design trends looking like for 2021 and beyond? This article and video shows what I see as important trends that will be taking shape over 2021 and beyond that will make or break the success of your website. Plus 3 tips to make sure your site is fit...

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Hootsuite and Constant Contact comparison

Hootsuite and Constant Contact comparison

With Hootsuite's recent announcement of the deprecation of their free plan their users may be looking at alternatives to manage their social postings. Not many people know that social posting tools are included in all Constant Contact’s plans. So how do they stack up...

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Overcoming Adversity

Overcoming Adversity

Events rarely have a worldwide effect but when they do, they’re followed by paradigm shifts and perhaps recent events (of 2020-21) is such a time. This article explores how past historical events shaped my great grandfather and helped him achieve multiple successes in...

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Cyber Attacks

Cyber Attacks

Cyber attackers are continually seeking out vulnerable websites to attack. They can install rogue code and messages, redirects to spammy sites, delete your content and worse, lock you out.

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My Great Grandfather

My Great Grandfather

My great grandfather together with his two older sisters, were orphaned as young teens when both his parents succumbed to what was known as the great Indian plague in 1861.

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Is there a better alternative to WordPress?

Is there a better alternative to WordPress?

Why is WordPress so difficult? This article Vee explores alternative web builders and why you should not use WordPress. Do you find WordPress difficult? If you’re a small business owner fed up of how complex WordPress has become and just want a website that is simple...

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Hootsuite free – the downgrade

Hootsuite free – the downgrade

Hootsuite Free has been downgraded. Their announcement says that from 5th April 2021, you can no longer post to 3 accounts (now only 2). And now you can only schedule up to 5 posts. This is a bold move and if you're a Hootsuite user you might be looking for an...

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The Habit of Content Creation

The Habit of Content Creation

This article is about the habit of content creation. Content is an essential part of your marketing plan and when done well can provide you with brand awareness, prospects and sales. Here’s how to get going again if you’ve fallen off the wagon.

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Web Building Made Simple

Web Building Made Simple

Kimberly needed a website for her new VA business and wanted to keep her costs down. She also had no previous web building experience. Yet she was able to create a professional website that gained her 2 new clients very shortly after launching her website. Here’s her...

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Are Facebook Pages worth having?

Are Facebook Pages worth having?

The reach on Facebook Page posts is so poor these days, you may wonder if they're worth bothering about. Here's how to use Facebook Pages in your marketing mix. I was asked this question recently. The reach on their FB page was so bad, they questioned the value of...

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Why emails with images are bad

Why emails with images are bad

Images in emails are like salt in cooking. Too much and the dish is ruined. Image-dense or image-only emails are bad for business. They have a negative impact on users and deliverability. This article explains why. I’m sad that Debenhams are closing their stores. But...

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Standing on the Shoulders of Giants

Standing on the Shoulders of Giants

My dad always used this expression. Standing on the shoulders of giants is a metaphor which means "Using the understanding gained by major thinkers who have gone before in order to make intellectual progress" My dad was a prolific inventor, and his philosophy was to...

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Gamification Works!

Gamification Works!

Some online course platforms have rewards built in where delegates get awarded virtual stickers for completing each module. The same reward/gamification can be used to get through boring or dreaded tasks.

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Offering a seamless customer journey

Offering a seamless customer journey

I was one of the 844,285 people who had a Covid vaccination over this weekend. I was a little nervous. But I needn't have worried.The whole process was very slick, organised and I was left in no doubt what the next steps were. I parked up in the carpark and followed...

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Offering a Subscription type service

Offering a Subscription type service

My daughter loves gin. She's just bought into a subscription for ilovegin.com Every month they send her a 2 small bottles of gin with 2 mixers. She's looking forward to trying out different types of gin without the risk of buying a standard bottle and not liking it....

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I nearly lost everything

I nearly lost everything

Last year, during the pandemic there was a very real chance that I was sinking. My dad collapsed and was taken into hospital. There was so much to suddenly sort out - liaise with doctors (who were on their own schedules) and social services about his palliative care,...

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Get my constructive feedback

Get my constructive feedback

Constructive Feedback Constructive feedback of your website can be a difficult thing to ask for from friends and family. They want to encourage you and just tell you what you want to hear. But that's not necessarily going to increase the number of opens, clicks,...

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Neglected Website

Neglected Website

The house next door to my mother's is being sold and we complete this Thursday. My mum and I went through each room to reminisce, thank and say goodbye. It was bought in the summer of the year I went from school to sixth form and I moved into the rear bedroom. Up to...

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What is bounce rate?

What is bounce rate?

This article explains what is bounce rate in Google Analytics. Maybe you've heard the term 'bouncing' and 'bounce rate' and wondered what it means, so this article explains what is bounce rate of a website and how it affects your Google rankings. What is bounce rate...

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The Floppy Handshake

The Floppy Handshake

Do you remember the days when you met someone you shook hands? That handshake tells you a lot about the person doesn’t it? Too floppy is not a nice experience. In fact, it gives me shivers just thinking about it. A floppy handshake conveys lack of confidence and...

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Watch Videos In Less Time

Watch Videos In Less Time

If you're struggling to catch up on webinar recordings or training videos, then I have a really useful tool recommendation for you. It's called Video Speed Controller. It's a Chrome extension that give you speed control over any videos you watch on the Chrome browser....

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Website refresh to convert visitors to clients

Website refresh to convert visitors to clients

It's finally done! It's only taken 4 months! Just over a week ago I was telling you about a bit of cool marketing I came across when I was trying to source carpets for our lounge, hall, stairs and landing. In case you missed it, you can read it here. I'm so pleased...

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Children make you less profitable

Children make you less profitable

One of my most vivid childhood memories was of the phone. We were not allowed to touch the phone. To us kids, the phone was 'bad'. The phone was my father's key instrument for making money. Whenever the phone rang, it was 'money'. The ringing phone was an opportunity...

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Jobs or money, which sounds better?

Jobs or money, which sounds better?

We never got pocket money as kids. All of our friends got weekly pocket money, but not us. Dad's view was that in the real world there were no hand-outs and you had to earn money. My dad made us earn our pocket money by doing chores around the house. I remember...

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3 Easy Steps…

3 Easy Steps…

We decided last year to have the carpets in our lounge, hall, stairs and landing replaced. They're a horrible dirty beige colour with plenty of permanent stains from the previous owners. It's now been 5 years in this house, so it's well overdue. Except it seems...

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The Organised Moving Day

The Organised Moving Day

We were up at the crack of dawn. My 23yo daughter, Claire, was at our door on Friday, ready to go fetch the hire van that she had organised. You have to be over 25 years old to hire a van so my hubby got enlisted to be van driver. With the van at their flat and the...

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Should I be ditching my WordPress site?

Should I be ditching my WordPress site?

Well, my last email about WordPress being a faff caused a bit of a storm. I've had replies and messages from people freaking out asking whether WordPress doesn't work to whether they should migrate from their WordPress sites. I also had WordPress aficionados complain...

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Manual vs Automatic

Manual vs Automatic

How many times did it take you? It took me 3 times. My youngest daughter did it in 2. My husband got it first time. So did his two daughters. My eldest took 5 attempts to pass her driving test in a manual car. It puzzles me now why everyone tells you to learn to drive...

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